Case Study: The Les Miles Method
How I.T. by Design, through its spinoff company Overtime Software, created a unique message for Les Miles.
Coach Miles was the first college football coach to produce a recruiting-oriented iPad/iPhone application. However, Coach Miles approached I.T. by Design because the initial application was not cutting edge. I.T. by Design and Coach Miles entered into a collaborative partnership to develop a new mobile application.
The design included custom navigation, animation, and graphics. Each screen was designed by in-house I.T. by Design personnel. The resulting product is a huge leap forward for Coach Miles and recruiting applications in general.
- Features of the application include:
- Several previously unseen videos highlighting different aspects of the program
- An interface that immerses users which includes swiping between screens to navigate, touch-activated animations, and information panels that are accessed from different labels.
- Layering effects that give images and graphics somewhat of a 3d effect
- The Coach section that highlights Les Miles and his philosophies
- The Program section that shows the theory and accomplishments of LSU Football
- The Experience section that provides users with a player’s vantage point of playing football for Les Miles at LSU
- An area called The Latest that shows recently posted Facebook updates, tweets, and YouTube channel videos so you are always up on the latest with LSU Football.
- I.T. by Design Role:
- Creative Direction
- App Design
- Programming
- Graphic Design
- Project Management